Content Design @ MetaMask 🦊

Starting in May 2022, I’ve helmed content design at MetaMask, a popular web3 wallet trusted by over 100 million people worldwide. As the first content designer on the team, I’ve done everything from creating internal and external style guides to collaborating on new feature launches. I touch everything from microcopy to major feature launches. This is just a glimpse at what I’ve been able to build with my amazing team of product designers, product managers, and (of course!) developers.

Protecting users with the Secret Recovery Phrase Quiz

In an era where scams are increasingly prevalent, understanding how to prevent fraud, especially in the crypto world, is essential. Scams come in various forms - phishing attacks, rug pulls, Ponzi schemes, and more. Even seasoned users can be tricked into revealing their private keys or sending money to a scam address. However, good content design can be a powerful tool in combating some of these scams.

Clear, user-friendly interfaces and informative, concise text can empower individuals to make smarter decisions regarding their data. A prime example of this strategy is the Secret Recovery Phrase quiz. This feature provides a constructive challenge for users wanting to disclose their Secret Recovery Phrase.

Before revealing the phrase, users must first pass a two-question quiz that underscores the significance of keeping the recovery phrase confidential. The truth is, anyone asking for your Secret Recovery Phrase is most likely aiming to steal your assets. Without user education on this risk, there's a high probability they'll fall prey to a scammer, leading to a loss of trust in crypto.

Since the launch of this feature, metrics show a huge portion of users opt not to reveal their Secret Recovery Phrase after completing the quiz. While the actual stats are confidential, we can chalk this up to a win in the fight against scammers.