Speks

The team at Speks knows a few things to be true. Adulthood shouldn’t be boring. Magnets are kind of magical. And we all deserve a little fun. So after they created what could be considered the world’s best desk toy (who’s judging, right?), they brought me on to give their product new life.

Working closely with everyone on the scrappy 5-person team at Speks, I revamped the copy on everything from their website to product packaging, named new products and developed a multi-channel content strategy to enhance the brand’s social media presence and email campaigns. So now no matter where you discover Speks, the brand voice is more than a whisper — it’s a shout.