Speks

Magnets? Yes, magnets.

When Speks (makers of magnetic desk toys) reached out, they had a great product and a strong visual identity, but their voice didn’t yet reflect their fun, irreverent personality. My role that of brand writer and content strategist, with the goal of bringing their brand to life through words: from their website and product descriptions to packaging, email, and social copy.

I developed a consistent, playful tone rooted in clarity and charm, balancing Speks’ sense of humor with the need to educate customers about product safety, use, and care. Working closely with the founder and design team, I crafted messaging that could scale across digital and physical touchpoints while building trust and recognition with customers.

The result is a brand voice that doesn’t just sell toys—it makes people smile.